Apple Increases Apple TV Price to $14.99, Apple One to $21.95

On Friday, Apple (AAPL) raised the monthly subscription price of Apple TV to $14.99 from $12.99 and the annual price from $99 to $119. Additionally, the price for Apple One increased to $21.95 from $19.95. These adjustments come after previous increases in subscriptions, including a $1 hike for Apple Music in July. Apple's services revenue reached $30.7 billion in its third quarter, showcasing growth despite a decline in gross margin for the unit. This matters for investors as rising pricing could boost service profitability amidst increasing competition in the streaming market.