Apple (AAPL) Stock Drops 5% After Price Hikes on MacBooks, iPads

Apple (AAPL) shares fell over 5% on Thursday, marking the largest drop since April 2025, following announced price hikes on its MacBook and iPad products due to rising memory and storage costs. The MacBook Neo entry price increased from $599 to $699, while the MacBook Air 512GB rose from $1,099 to $1,299. Additional increases were noted for other products, with prices on the iPad Pro and iPad Air also rising significantly. Apple reported that memory prices have quadrupled over the past three quarters, a trend impacting the consumer electronics pricing landscape.