Amazon Prime Video Secures Emmy Streaming Rights in 6-Year Deal
Published on Β· Source: bbc.co.uk
AI Summary
Summarized by AI from the source belowAmazon Prime Video has acquired exclusive global streaming rights to the Emmy Awards under a six-year deal starting in 2027. This agreement will end the ceremony's traditional run on US broadcast television, with major networks like ABC, CBS, Fox, and NBC rotating hosting duties. Instead, the Emmy Awards will be available live for free worldwide each September on Prime Video, without needing a subscription. Official terms of the deal have not been disclosed. The move reflects the growing trend of live events shifting from traditional broadcasts to digital platforms.
Cris Abrego, chair of the Television Academy, stated that the deal offers unprecedented global reach. Starting in 2027, viewers in more than 200 countries will be able to watch the Emmys live. Meanwhile, Amazon leverages this opportunity to expand its live broadcast footprint, similar to its strategies with live sports such as the NFL and NBA games. Mike Hopkins, head of Prime Video, emphasized that streaming the show for free allows Amazon to expand its advertising reach.
This development is significant as it marks the first time the Emmy Awards will not be tied to traditional broadcast television, following a rotation system among major networks since 1955. For investors, this move highlights Amazon's strategy of using exclusive live events to attract massive global audiences and advertising revenue.
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
Our take
Opinion from the Newsstocks AI desk, not investment adviceWe think Amazon's acquisition of the Emmy Awards streaming rights is a strategic move to bolster its position in the live event space. This aligns with Amazon's continued expansion into exclusive content such as sports. It could potentially increase its advertising revenue significantly. In our view, this move is bullish for Amazon (AMZN) as it strengthens its competitive edge in entertainment streaming.
Key numbers
- NBA viewership record
- 6.5 million viewers
What could help
- The Emmys will have unprecedented global reach.
What could hurt
- The deal terms have not been publicly disclosed.
What to watch next
Streaming of the Emmy Awards will begin on Amazon Prime Video in September 2027.
The background
Streaming platforms allow viewers to watch content online, often challenging traditional TV networks. Digital rights to live events can drive more viewers to platforms.
Questions readers ask
When will Amazon start streaming the Emmy Awards?
Amazon Prime Video will start streaming the Emmy Awards in 2027.
Will the Emmy Awards be free to watch on Amazon Prime Video?
Yes, the Emmy Awards will be available to stream for free worldwide on Amazon Prime Video.
What impact does this deal have on traditional broadcasters?
The deal ends the Emmy Awards' rotation across networks like ABC, CBS, Fox, and NBC, removing it from traditional TV broadcast.
About Amazon.com Inc. (AMZN)
Amazon is the largest U.S. e-commerce retailer and, through Amazon Web Services (AWS), the leading cloud-infrastructure provider, with growing advertising and logistics arms.
The Consumer Discretionary sector covers retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
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