PVH Corp (PVH) Downgraded with Price Target Cut to $70

Published on 7/4/2026

PVH Corp (PVH) Downgraded with Price Target Cut to $70

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On June 25, Bank of America Securities downgraded PVH Corp (PVH) from Neutral to Underperform and revised its price target from $90 to $70. This downgrade reflects weaker demand in Europe and sales challenges in the Middle East and Turkey, where about 50% of PVH's exposure lies. Citi also lowered its price target to $78 from $80 while maintaining a Neutral rating, attributing the weak Q2 performance to declining demand in Europe. Analysts expect 2026 EBIT margins to remain flat, impacted by high costs and a challenging global economic environment.

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